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IABC Northeast Ohio

A Group for Professional Business Communicators

Saturday
Nov152014

Sneak Peek: Exciting Program Lineup for 2015

Get ready for an exciting lineup of programming for 2015. We've captured the continual use of "buzz words" facing our communications industry: mobile technology, intranets, data analysis, event marketing, and we've focused next year's programming to directly share insights and understanding behind each of these terms. The IABC Cleveland-Akron team are here to help you navigate this ever-changing business landscape we face together every day. And here's a sneak peek at what's to come...

January: Brands & Mobile Technology: A Perfect Partnership

An IABC Workshop

IABC Cleveland-Akron welcomes Brian Stein, managing director of mobile consultancy, Pervasive Path, co-founder of Wheedle, a mobile app for the hospitality industry and a professor of digital strategy at Kent State University, and Julie Krebs, principal brand advisor, Virtual Brand Advisors, as they lead an engaging and educational workshop about the perfect partnership between brands and mobile technology. Thursday, January 22, 2015, 10:30 - 1:00 pm. Lunch served at 12:15 pm. Register today

February: Shaken Not Stirred Afterwork

A Social, Networking Event

March: The Event Experience - An Essential Part of the Communication Toolkit

Luncheon

This luncheon event is focused on communicating your brand through the event experience, with quality and efficiency. Dena Mooty, Cleveland Clinic Manager of Event Marketing will share her experience and insights.

April: Redesigning a Corporate Intranet: Considerations and Insights

Luncheon

IABC welcomes Lisa Miller, Communications Lead for Shared Services, FirstEnergy Corporation, as she helps us think about the strategy and executional details required for redesigning a corporate intranet site for effective internal communications.

May: Shaken Not Stirred Afterwork

A Social, Networking Event

June: How to Get More Out of Company Financials: Learn Essentials for Analyzing Company Performance

Luncheon

Our final event before summer break features Dr. Steve Hallam, The University of Akron, as he helps us understand the data that drives communication activities and directs overall corporate strategy.

July and August: We may be on summer break, but that doesn't stop the activity! We'll be seeking nominations for the 2015 Vision Awards and Communicator of the Year. 

September: Communicator of the Year and Vision Awards Party

Evening Event

The tradition to acknowledge leaders in our profession and the amazing work that drives results will be the highlight of the fun-filled evening with friends, amazing cuisine and fabulous event location.

Program dates, times, locations and details are being finalized and will be posted soon.

Here's to a happy, healthy and productive 2015 for all our members and IABC friends!

 

Tuesday
Oct212014

Ann Gynn, Director of Marketing and Communications for Gay Games 9, Named 2014 IABC Communicator of the Year

IABC Cleveland is pleased to name Ann Gynn as the 2014 Communicator of the Year.
She is being recognized for her efforts as the Director of Marketing and Communications for the successful 2014 Gay Games event held this summer in the Cleveland+Akron area. The results of Gay Games 9 were impressive:  48 states and 50 countries were represented; 3,000 people volunteered; 8,000 athletes participated; and 20,000 spectators and visitors from around the globe cheered at the events. Those are just a few of the numbers. Gay Games 9 helped to open hearts and minds abroad and here at home and highlight our great area. It all was achieved from the ground-up, as a start-up effort.
 
Gynn developed and delivered on a four-pronged approach. She had to sell:
1. Cleveland+Akron as a destination to those within an 8-hour drive
2. Cleveland+Akron as a destination to those outside of an 8-hour drive;
3. The Gay Games to the LGBT community in the U.S. and internationally
4. The Gay Games to the ally community statewide
 
Gynn delivered using the tools of the communicator – understanding the audiences and developing messages and materials to reach a more conservative Northeast Ohio, as well as to reach progressive metropolitan populations. She led a team that focused on the multiplying strength of strategic partnerships, personal outreach, and niche, mainstream and social media.
 
She has been a communicator for more than 20 years. After starting out in journalism, she has turned her talents to marketing communications. She also has served as adjunct faculty for public speaking, interpersonal communications, journalism and senior-level public relations, and conducts work in special events and conference planning.
Celebrate Ann at the Nov. 6 IABC Cleveland Year-End Celebration