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IABC Northeast Ohio

A Group for Professional Business Communicators

Monday
Jul152013

Top 10 Reasons to Enter the 2013 IABC Cleveland Vision in Communication Awards

10. You don’t have to be a “professional communicator” to enter. Receive an objective review of your communications for a small fee ($25-$50). You never know, you might win!

9. We have 45 categories in 4 divisions – from leadership and employee/engagement communication, to safety campaigns, advertising, and digital channels. If you’ve done any work since 2012, we likely have a category for it.

8. Where else can you get professional feedback for such a cost ($25-50)?

7. Increase industry awareness of you and your organization.

6. Managers: Receive feedback on your employee’s work from other professional communicators. Make this part of professional development for your reports.

5. Employees: Prove the strength of your work to your managers.

4. Identify your material’s strengths and weaknesses and check and adjust for future work.

3. Communicators are valuable members of organizations! Promote your function, skills, and value to your organization.

2. The Vision in Communication Awards are modeled after IABC’s Gold Quill Awards. Use the Vision Awards to prep for the International Gold Quills!

1. Receive public and peer recognition at the Vision in Communication Awards night.

Remember: You can’t win or get feedback if you don’t enter!

Tuesday
May072013

Good read: Omni-Channel Marketing Strategies Article

The American Marketing Association and Platt Retail Institute recently published a research article, Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing, to assess how organizations are addressing consumers’ changing buying processes. The article includes data on firms that are adopting omni-channel marketing (OCM) strategies, which is clearly something marketers and marketing communicators will need to address.

The report includes data on channels used, growth rates for channels, budgetting, channel ROI, and much more. Not surprisingly, social media has the highest growth rate. To better understand social media strategies and tactics, register for our May 23 day-long B.L.O.G. Seminar -- only $30 until May 16

The article is a must-read for IABC members and friends. Well done, AMA and Platt.