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IABC Northeast Ohio

A Group for Professional Business Communicators

Friday
Dec062013

Storied Lessons from Non-Profit Expert:: Kim St. John-Stevenson 

When Rosa was dying of cancer, she had nowhere to turn. No money, no home, no family.  Donor-supported Malachi House on Cleveland’s near Westside gave Rosa a place to spend her final months and die with dignity.

Non-profit organizations like Malachi House need donations to keep operating. And, showing their human side, through story, is a way to engage people and, quite frankly, get them to open their wallets.
Storytelling expert and non-profit consultant Kim St. John-Stevenson talked about marketing to donors  at IABC Cleveland’s November meeting. Many of the tips in her presentation could  apply to for-profit businesses as well. St. John-Stevenson is President and Chief Communications Strategist for Cleveland-based Ink+ LLC.  

Numbers are part of the story for donors. To really catch people’s attention though, she said, “Communicators should help tease out the messages and tell the stories. Stories must be unique to your organization because you’re in competition with other organizations. Funders [customers] will ask, ‘What’s the difference?’”

To frame those stories, St. John-Stevenson offered simple, but compelling reminders
  • What is the core issue?
  • What is the story about?
  • What makes it interesting?
  • Have you included details?
  • Is the meaning clear?
  • What’s the “look?”
  • Where is the emotion?
“It doesn’t need to be fancy, it needs to be out there,” she said sharing case studies from a number of clients. “You don’t want to be the best-kept secret.”

For those who want to learn more, St. John-Stevenson recommended additional resources: Storytelling as Best Practice by Andy Goodman and causecommunication.org.

If you missed St. John-Stevenson’s presentation you missed additional tools that can help attract donors/customers to your organization. For more information, find her at www.inkplusllc.com, Twitter @inkplusllc and Facebook.com/inkplusllc.
Tuesday
Nov122013

Communicator's Festivity Activity - December 3, 2013

Circle your calendar for NOCA’s Annual Communicators Holiday Party. The Northeast Ohio Communications Advocates welcomes IABC members and all Cleveland communicators to a mixer from

 5:30 to 8 p.m. Tuesday, December 3rd

at Massimo da Milano.  

The night includes a buffet dinner, one drink, prizes and surprises.

Reservations are available and walk-ins are welcome. Early bird reservations, $25, are available here until November 27. For more information visit the NOCA website.

A portion of proceeds will benefit Computers Assisting People.  

 

NOVEMBER 15 PROGRAM REMINDER

Communicating Strategies for Non-Profits:

Getting the Word Out on a Shoestring Budget

Nonprofits, freelancers, and many other organizations today share the same challenge: Getting the most out of increasingly small -- or nonexistent -- marketing budgets.

To help address this challenge, Communications Strategist Kimberly St. John-Stevenson of Ink+ LLC will share her tips, channels, and techniques at a lunch presentation

"Communicating Strategies for Non-Profits: Getting the Word Out on a Shoestring Budget,"

on Nov. 15. In this lunch program, sponsored by the International Association of Business Communicators (IABC) Cleveland chapter, St. John-Stevenson will provide examples used at Cleveland-area non-profits.

Networking and lunch begin at 11:30am, and the presentation runs from noon – 1:30pm, including questions and answers. The program will be held on the second floor of the Cleveland State University School of Business, 1860 E 18th St. #220, Cleveland, OH 44114. The cost, which includes your choice of boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Parking includes on-street meters, surface lots nearby, and RTA lines that stop near the business school

Click here to register.

St. John-Stevenson is a creative, strategic thinker with more than 25 years of experience in developing and implementing marketing communications solutions in the for-profit and non-profit sectors. Recognized as a marketing communications leader, Kim was named 2010 Communicator of the Year by the Cleveland chapter of the International Association of Business Communicators (IABC).