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IABC Northeast Ohio

A Group for Professional Business Communicators

Wednesday
Jan222014

Take 5: A Few Minutes Talking with Social Media Guru Amanda Todorovich of the Cleveland Clinic

By Paris Wolfe

The Cleveland Clinic is having wild success in its social media channels. Learn more from Amanda Todorovich, the Clinic’s manager of digital engagement, at an IABC Cleveland lunch program, Thursday, January 30. IABC’s co-vice president of marketing – Paris Wolfe -- recently caught up with Todorovich to talk about her work.  

 

Q. What do you do in this role?

A. I oversee social media, our Health Hub blog and email marketing. I’m currently working to launch a new physician-facing blog platform.

Q. What social media channels are you using?

A. Facebook, Twitter, LinkedIn, Google+, YouTube, Instagram, Pinterest.  We’re not using any uncommon channels at this point, but we’ve always got our eyes out for new opportunities. Our current focus is on getting the most out of the channels we are using.

Q. What channel has the broadest reach/greatest impact for The Cleveland Clinic?

A. Facebook, hands down. We’ve grown our fan base on Facebook significantly – we have more than 800,000 fans and hope to hit the 1M mark this year. Our Facebook posts, by design, drive people to our Health Hub blog. Health Hub is focused on providing useful and relevant health information to people all over the world. We generate 3-5 new posts every week day, and we use those blog posts as the focus of our social media strategy. We post on Facebook six times per day.

Q. How does measurement change what you do?

A. Everything we do on social media is driven by data. My team is in our measurement tools all day long. We are constantly evaluating content performance and where traffic is coming from – and why. We are always tweaking and adjusting our methods to reflect what we see working or not working.

Q. What advice would you give other organizations?

A. Have a content strategy and focus on creating great content that falls within it. Don’t get distracted by the nuances of each channel. Be helpful and relevant to your audiences and the rest will come.

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Register here to learn more enhancing your social media efforts. Lunch and networking begin at 11:30, with the professional development program running from noon - 1:30 p.m. The program will be held at the Crown Plaza Cleveland – South at 5300 Rockside Road, Independence. Parking is free.

Early-bird registration is $15 for IABC Cleveland members, professionals-in-transition, and students; $20 for non-members. It runs until January 20. After that prices go up $5 to $20 for IABC Cleveland members, non-members, and professionals-in-transition, and $25 for non-members. Registration closes Monday, Jan. 27. 

When registering, be certain to make your lunch selection in the "Additional items" option.

Sunday
Dec292013

Social Media Marketing Moves Needle for National Healthcare Brand

The Cleveland Clinic Foundation is having wild success in its social media channels. Learn more from Social Media Leader Amanda Todorovich at an IABC Cleveland lunch program, Thursday, January 30. Todorovich will talk about CCF’s Health Hub blog as an anchor for content strategy.  She’ll discuss how her team leverages content across multiple platforms even beyond social channels. She’ll share data and results as well as provide examples of the different types of content that Cleveland Clinic utilizes in its robust content marketing strategy.

Lunch and networking begin at 11:30, with the professional development program running from noon - 1:30 p.m. The program will be held at the Crown Plaza Cleveland – South at 5300 Rockside Road, Independence. Parking is free.

Early-bird registration is $15 for IABC Cleveland members, professionals-in-transition, and students; $20 for non-members. It runs until January 20. After that prices go up $5 to $20 for IABC Cleveland members, non-members, and professionals-in-transition, and $25 for non-members. Registration closes Monday, Jan. 27. 

When registering, be certain to make your lunch selection in the "Additional items" option.