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Entries in strategic communication (2)


January: Brands & Mobile Technology: A Perfect Partnership

Join us Thursday, January 22 from 10:30 - 1:00 pm when IABC Cleveland welcomes:

Brian Stein, managing director of mobile consultancy, Pervasive Path, co-founder of Wheedle, a mobile app for the hospitality industry and a professor of digital strategy at Kent State University, and Julie Krebs, principal brand advisor, Virtual Brand Advisors, as they lead an engaging and educational workshop about the perfect partnership between brands and mobile technology. Julie will begin the workshop with three brand stories that have surprised the mobile space. Brian will then reveal the secrets behind mobile technology: content, the cloud, and how to leverage the latest advancements and trends. Finally, teams will be established to practice and apply their learnings with a case study to share.

Our central workshop location makes attending convenient:

Educational Service Center Of Cuyahoga County
6393 Oak Tree Blvd 
Independence, OH 44131

Lunch and networking will be provided. Early-bird tickets are $15 for members, professionals-in-transition and students; $20 for non-members. Make plans to join us for this inspiring and informational program, which kicks-off our 2015 programming season. Register today!


9 Marketing Lessons Learned from Gay Games 9

The Gay Games is headed to Cleveland+Akron this summer for its ninth quadrennial event. Gay Games 9 has a relatively small budget, limited resources and a diverse audience with big goals. Sound familiar? At IABC’s April 17 educational program you can go behind the scenes with Ann Gynn, director of marketing & communications for the event. Learn what's being done to get the word out, what has worked (and what hasn't) as well as how the event will have an impact far beyond this August. Walk away with a few lessons that may help your business or nonprofit.

 Networking and lunch begin at 11:30am, and the panel discussion runs from noon – 1:30pm. The program will be held on the second floor of the Cleveland State University School of Business, 1860 E 18th St. #220, Cleveland, OH 44114. The cost, which includes your choice of boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Register today.

Parking includes on-street meters, surface lots nearby, and RTA lines that stop near the business school