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Entries in professional development (5)

Saturday
Jan102015

January: Brands & Mobile Technology: A Perfect Partnership

Join us Thursday, January 22 from 10:30 - 1:00 pm when IABC Cleveland welcomes:

Brian Stein, managing director of mobile consultancy, Pervasive Path, co-founder of Wheedle, a mobile app for the hospitality industry and a professor of digital strategy at Kent State University, and Julie Krebs, principal brand advisor, Virtual Brand Advisors, as they lead an engaging and educational workshop about the perfect partnership between brands and mobile technology. Julie will begin the workshop with three brand stories that have surprised the mobile space. Brian will then reveal the secrets behind mobile technology: content, the cloud, and how to leverage the latest advancements and trends. Finally, teams will be established to practice and apply their learnings with a case study to share.

Our central workshop location makes attending convenient:

Educational Service Center Of Cuyahoga County
6393 Oak Tree Blvd 
Independence, OH 44131

Lunch and networking will be provided. Early-bird tickets are $15 for members, professionals-in-transition and students; $20 for non-members. Make plans to join us for this inspiring and informational program, which kicks-off our 2015 programming season. Register today!

Friday
Aug292014

Using Cartoons Your Communications -- Sept. 25 Lunch Program

It’s no joke that humor is a great way to reach an audience. Add cartoons, and you’ve made the message fun and memorable!

Join Denise Reynolds, president of Outside the Lines Creative Group, LLC and nationally-syndicated cartoonist Jenny Campbell as they discuss their work developing innovative cartoon campaigns that are used for internal and external communications. During this interactive session, Denise and Jenny will collaborate with attendees as they demonstrate the process of creating a cartoon mascot and putting that character to work in a couple of cartoon panels. They’ll also share examples of how organizations use cartoon mascots to help deliver messages that employees often ignore. Benefits, wellness and safety messages have more appeal when they appear in cartoons!  

Join us on September 25 to see how cartoon characters can make a marketing campaign more engaging. The program will be held at the Educational Service Center 6393 Oak Tree Blvd South, Conference Room F, Independence, OH 44131. Networking and lunch begin at 11:30am, and the presentation, including time for questions and answers runs from noon – 1:30pm.

Early-Bird Registration Available. Tickets are limited, so register now! Early-bird registration pricing will be available until September 14, which includes a boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Early-bird registration pricing will be available until September 14. After September 14, pricing will be $15 for IABC members, students, and professionals-in-transition, and $20 for non-members.

About the Presenters

Denise Reynolds

Denise Reynolds and her cartooning team at Outside the Lines Creative Group are changing the way companies engage employees. They’re using innovative and fun cartoon campaigns to deliver benefits and wellness messages.

As the owner and president of OTL Creative Group, Denise Reynolds blends benefits knowledge, creativity and light-hearted humor into award-winning cartoon communications. She and her team of cartoonists, designers and programmers develop custom cartoon characters for their clients and then put the characters to work!

OTL delivers unique campaigns for clients including Akron Children’s Hospital, Cleveland Regional Transit Authority (RTA), the Conservancy for Cuyahoga Valley National Park, First Solar, Jergens, and Rural/Metro Ambulance.

Denise’s consulting experience includes 17 years as a senior communication consultant at Watson Wyatt (now Towers Watson) and Findley Davies. She serves as the board secretary of PetFix Northeast Ohio.

Jenny Campbell graduated with a journalism degree from Arizona State University in 1979, then spent 13 years as a newspaper reporter in Arizona and California. In 1988, she abandoned security and became a freelance cartoonist.

Twenty-six years later, it seems to be working. In addition to her work with Denise Reynolds and Outside the Lines Creative Group, Jenny writes and draws the nationally syndicated cartoon strip, Flo & Friends; is a monthly contributor to Highlights for Children; and has illustrated 16 children’s books, including one that came out in April 2014, and another due for publication in October.

Jenny’s work with OTL Creative Group has resulted in unique and innovative corporate communications for companies and organizations as diverse as Akron Children’s Hospital, Cleveland Regional Transit Authority (RTA), Cuyahoga Valley National Park, First Solar, Jergen’s Inc., Rural/Metro Ambulance, and among many others.

Jenny lives in Chagrin Falls, where she shares her studio with Theia, an 85-lb, cross-eyed black lab-Great Dane mix with issues. She also donates her time and talents to numerous animal welfare organizations, and her artwork graces, among other things, two mobile spay-neuter vans and Ohio’s specialty “Pet Plate” license plate. Visit her at www.campbellcartooning.com.

Monday
Jul142014

June 24 Luncheon: Turning Leaders Into Storytellers, With Amanda Marko, Connected Strategy Group

Communicators know that the best way to connect with an audience, and thus change their minds, motivate their actions, and influence their decisions, is to touch their hearts with a poignant story. Yet we struggle to draw stories out of many leaders who fear appearing vulnerable or unprofessional. In the June 24 lunch program, Introduction to Turning Leaders into Storytellers, senior communications professional Amanda Marko, president and chief connection officer, Connected Strategy Group, will share how to effectively use storytelling in a business setting. The program will be held at RTA Cleveland, 1240 West 6th Street. Networking and lunch begin at 11:30am, and the presentation, including time for questions and answers runs from noon – 1:30pm. Registration, which includes lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. 

In this engaging mini-workshop, participants will share stories and learn actionable techniques that will improve the effectiveness of their own and their organization’s communications.The presentation will cover:

  • An overview of the three dimensions of story-work: storytelling, story-spotting, and story-triggering
  • Four business problems that storytelling will help you solve
  • Tips for avoiding the most common business storytelling blunders

About Amanda Marko, president and chief connection officer, Connected Strategy Group

For a dozen years she worked every one of her dream jobs in corporate communications – from running the communications office of a United States Senator, to heading the communications departments of a massive economic development organization, as well as a global leader in the plastics industry, to living in England to guide executive and employee communications in Europe, Middle East and Africa for a multinational software company. After achieving every type of position listed on her career plan, she decided to exclusively focus on what she does best – using the power of connections to influence others and change the world.

Her employee engagement and change management consulting is complemented by her storytelling work. She also recently became the first U.S. partner of Australia-based Anecdote, which is certified to deliver their Storytelling for Leaders program. The course and subsequent deliberate learning program has taught leaders from companies such as IMB, Shell and Rio Tinto techniques to better influence, engage and inspire others.

Monday
Apr212014

9 Marketing Lessons Learned from Gay Games 9

The Gay Games is headed to Cleveland+Akron this summer for its ninth quadrennial event. Gay Games 9 has a relatively small budget, limited resources and a diverse audience with big goals. Sound familiar? At IABC’s April 17 educational program you can go behind the scenes with Ann Gynn, director of marketing & communications for the event. Learn what's being done to get the word out, what has worked (and what hasn't) as well as how the event will have an impact far beyond this August. Walk away with a few lessons that may help your business or nonprofit.

 Networking and lunch begin at 11:30am, and the panel discussion runs from noon – 1:30pm. The program will be held on the second floor of the Cleveland State University School of Business, 1860 E 18th St. #220, Cleveland, OH 44114. The cost, which includes your choice of boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Register today.

Parking includes on-street meters, surface lots nearby, and RTA lines that stop near the business school

Monday
Mar312014

Strategies and Tactics for Communicating Sustainability and Green Messages

If you want to -- or need to -- learn more about effectively communicating your organization's sustainability and green messages, don't miss Barb O’Brien Brown, Principal and Co-Owner, BrownFlynn, during a March 20 lunch program. Barb has worked to grow BrownFlynn into a premier sustainability and corporate social responsibility consulting firm that advises organizations on how to integrate responsible practices into their strategies, communicate these practices internally and externally for bottom-line impact, and provide training to build skills and engage associates. 

Networking and lunch begin at 11:30am, and the panel discussion runs from noon – 1:30pm. The program will be held on the second floor of the Cleveland State University School of Business, 1860 E 18th St. #220, Cleveland, OH 44114. The cost, which includes your choice of boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Parking includes on-street meters, surface lots nearby, and RTA lines that stop near the business school