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Entries in mobile (2)


January: Brands & Mobile Technology: A Perfect Partnership

Join us Thursday, January 22 from 10:30 - 1:00 pm when IABC Cleveland welcomes:

Brian Stein, managing director of mobile consultancy, Pervasive Path, co-founder of Wheedle, a mobile app for the hospitality industry and a professor of digital strategy at Kent State University, and Julie Krebs, principal brand advisor, Virtual Brand Advisors, as they lead an engaging and educational workshop about the perfect partnership between brands and mobile technology. Julie will begin the workshop with three brand stories that have surprised the mobile space. Brian will then reveal the secrets behind mobile technology: content, the cloud, and how to leverage the latest advancements and trends. Finally, teams will be established to practice and apply their learnings with a case study to share.

Our central workshop location makes attending convenient:

Educational Service Center Of Cuyahoga County
6393 Oak Tree Blvd 
Independence, OH 44131

Lunch and networking will be provided. Early-bird tickets are $15 for members, professionals-in-transition and students; $20 for non-members. Make plans to join us for this inspiring and informational program, which kicks-off our 2015 programming season. Register today!


IABC "Shaken Not Stirred" April Networking Event: A Communicator's Path to Mobile with Brian Stein of Pervasive Path

Join us for our first networking and topical program event of the year, all about mobile lessons for communicators, with guest presenter Brian Stein, managing director of mobile consultancy Pervasive Path. This “Shaken Not Stirred” mixer will be Tuesday, April 29 from 5:00 – 7:30 pm at the Bier Markt - Speakeasy, Ohio City. Cost is free. Cash bar. Open to both members and non-members of IABC.

Brian will discuss the importance of Mobile as part of a communications and marketing strategy, as well as the top 5 things a communicator should consider as they venture into the mobile space. Ask your mobile questions with a short Q&A following the presentation.

Brian knows mobile. He founded Pervasive Path Consulting three years ago to help companies make the most out of mobile technology. Brian has helped Fortune 1000 clients envision, plan for, implement and launch mobile solutions for customer engagement and commerce, field service, mobile supply chain, and business process enablement. In addition to his work at Pervasive Path, Brian is the promoter of the popular Mobile Monday Cleveland events, and Brian teaches a course on Mobile and Digital Strategy at Kent State University’s School of Digital Science, and a course on Mobile Banking Opportunity at the University of Wisconsin’s Graduate School of Banking.