It’s no joke that humor is a great way to reach an audience. Add cartoons, and you’ve made the message fun and memorable!
Join Denise Reynolds, president of Outside the Lines Creative Group, LLC and nationally-syndicated cartoonist Jenny Campbell as they discuss their work developing innovative cartoon campaigns that are used for internal and external communications. During this interactive session, Denise and Jenny will collaborate with attendees as they demonstrate the process of creating a cartoon mascot and putting that character to work in a couple of cartoon panels. They’ll also share examples of how organizations use cartoon mascots to help deliver messages that employees often ignore. Benefits, wellness and safety messages have more appeal when they appear in cartoons!
Join us on September 25 to see how cartoon characters can make a marketing campaign more engaging. The program will be held at the Educational Service Center 6393 Oak Tree Blvd South, Conference Room F, Independence, OH 44131. Networking and lunch begin at 11:30am, and the presentation, including time for questions and answers runs from noon – 1:30pm.
Early-Bird Registration Available. Tickets are limited, so register now! Early-bird registration pricing will be available until September 14, which includes a boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Early-bird registration pricing will be available until September 14. After September 14, pricing will be $15 for IABC members, students, and professionals-in-transition, and $20 for non-members.
About the Presenters
Denise Reynolds and her cartooning team at Outside the Lines Creative Group are changing the way companies engage employees. They’re using innovative and fun cartoon campaigns to deliver benefits and wellness messages.
As the owner and president of OTL Creative Group, Denise Reynolds blends benefits knowledge, creativity and light-hearted humor into award-winning cartoon communications. She and her team of cartoonists, designers and programmers develop custom cartoon characters for their clients and then put the characters to work!
OTL delivers unique campaigns for clients including Akron Children’s Hospital, Cleveland Regional Transit Authority (RTA), the Conservancy for Cuyahoga Valley National Park, First Solar, Jergens, and Rural/Metro Ambulance.
Denise’s consulting experience includes 17 years as a senior communication consultant at Watson Wyatt (now Towers Watson) and Findley Davies. She serves as the board secretary of PetFix Northeast Ohio.
Jenny Campbell graduated with a journalism degree from Arizona State University in 1979, then spent 13 years as a newspaper reporter in Arizona and California. In 1988, she abandoned security and became a freelance cartoonist.
Twenty-six years later, it seems to be working. In addition to her work with Denise Reynolds and Outside the Lines Creative Group, Jenny writes and draws the nationally syndicated cartoon strip, Flo & Friends; is a monthly contributor to Highlights for Children; and has illustrated 16 children’s books, including one that came out in April 2014, and another due for publication in October.
Jenny’s work with OTL Creative Group has resulted in unique and innovative corporate communications for companies and organizations as diverse as Akron Children’s Hospital, Cleveland Regional Transit Authority (RTA), Cuyahoga Valley National Park, First Solar, Jergen’s Inc., Rural/Metro Ambulance, and among many others.
Jenny lives in Chagrin Falls, where she shares her studio with Theia, an 85-lb, cross-eyed black lab-Great Dane mix with issues. She also donates her time and talents to numerous animal welfare organizations, and her artwork graces, among other things, two mobile spay-neuter vans and Ohio’s specialty “Pet Plate” license plate. Visit her at www.campbellcartooning.com.