Two-Session June 26 Program to Teach Useful Skills and Discussion on Strategies

For the final program before summer hiatus on Friday, June 26 from 12:00 noon - 4:30 pm, we've combined two compelling topics to help communicators navigate a more complex world. We as communicators are in the perfect position to help others understand events and circumstances. But first we might need to brush up on some of our own skills and potentially develop new ones. The good news is that what we love to do—reading and research—is one of the keys to analyzing companies. However, we need to gain a good understanding of what key company and industry financials mean before researching. Attend June’s program to gain practical tools you can use immediately.

Program includes lunch from 12:00 noon - 12:45 pm

Join us at: The Taylor Institute for Direct Marketing, 275 South High Street, Room 561, Akron, Ohio 44308 

Session 1: How to Analyze Your Company...or Any Company

1:00 pm - 3:00 pm

Presenter: Dr. Steve Hallam, Professor of Management, College of Business Administration, The University of Akron

Communicators sometimes get the reputation of being professionals with great skills, except we don’t “know" the business or industry. Attend How to Analyze Your Company--or Any Company and learn some vital analysis tools that you can use to understand more about your organization's performance.

Audiences who could benefit from this presentation include: 
* Human Resources practitioners 
* Internal communicators 
* External communicators 
* Brand managers 
* Marketing communicators

The session will be led by Dr. Steve Hallam, Professor of Management who teaches at The University of Akron College of Business Administration. Dr. Hallam has more than 40 years of experience teaching a variety of business topics. Any business communicator would benefit from learning the skills Dr. Hallam will teach. Handouts will be available.

About Steve Hallam 
Steve Hallam, Ph.D., Professor of Management, has worked at The University of Akron for almost 20 years, and has taught business subjects for more than 40. He has authored the textbook Principles of Management and Leadership, (University Readers/Cognella, 2014) and currently teaches Management Principles & Concepts and Strategic Management 490, a Senior Capstone class. He also has served as Dean of the College of Business at Akron and at the University of Michigan-Flint. He holds a Certificate in Leadership Education from University of Georgia, performed an Independent Study in Leadership Education at Case Western Reserve University, and completed the Leadership Education Program at Harvard University. He received his Ph.D. from the University of Iowa in Business Administration Major with comprehensive areas in Management Systems and in Computer Simulation.

Session 2: Approaches to Internal and External Communications Strategies Discussion Panel

3:15 pm - 4:30 pm

A panel of professional communicators will discuss what "strategy" means and how they approach determining and implementing communications strategies. This session will be fully interactive with audience members. The panel participants will be announced at a later date.

Program is $10 for IABC Members, students and professionals in transition; $20 for non-members. Make plans to join us for this engaging afternoon of learning and discussion. Register today!


April 23 Lunch Program: A Corporate Intranet - Considerations and Insights 

IABC welcomes Lisa Miller, Communications Lead for Shared Services, FirstEnergy Corp., as she helps us think about the strategy and executional details required for redesigning a corporate intranet site for effective internal communications. Her intranet work earned a 2013 Vision Award from business communication peers. Lunch and networking begins 11:30 am, and the program runs from noon-1:30 pm. The program will take place at the Educational Service Center of Cuyahoga County, 6393 Oak Tree Blvd, Independence, OH 44131. Register Now.

Early-Bird Registration Available. Early-bird registration pricing will be available until April 15, which includes a boxed lunch, will be $15 for IABC members, students, and professionals-in-transition, and $20 for non-members. After April 15, pricing will be $20 for IABC members, students, and professionals-in-transition,
and $25 for non-members. Please be certain to choose your lunch option when
you register.  

About Lisa Miller

Lisa Miller, Communications Lead, FirstEnergy Corp., is the award-winning internal communications manager responsible for providing communications counsel and tactical support to the company’s Shared Services groups (Benefits, Recruiting, Learning & Development, Information Technology, Supply Chain, Corporate Security, Facilities, etc.). She is responsible for managing the company’s intranet that serves more than 15,000 employees. In this work, she oversees the company’s intranet on a daily basis and champions the intranet governance committee and she spearheaded the redesign of the company’s 6-year-old intranet home page to provide daily news and real-time information. She also served as the business project manager for the consolidation of two SAP portals.


March 12: The Event Experience, An Essential Part of the Communication Toolkit

Do you know event marketing?

This luncheon event is focused on communicating your brand through the event experience, with quality and efficiency. Dena Mooty, Cleveland Clinic Manager of Event Marketing will share her experience and insights. Lunch and networking begins 11:30 am, and the program runs from noon-1:30 pmRegister now.

Early-bird registration ends March 5. For IABC members, students and professionals-in-transiton, the cost is $15, including lunch. For non-IABC members, the cost is $20, including a boxed lunch. After March 5, the price increases to $20 for IABC members, students, and professionals-in-transition, and $25 for non-members.

WhenMarch 12, 11:30 am - 1:30 pm 
Where: Educational Service Center of Cuyahoga County 
6393 Oak Tree Blvd, Independence, OH 44131


Upcoming Event: Shaken Not Stirred - Akron

Join IABC Cleveland for this after-work event with guest speakers highlighting the importance of video.

Are you using video enough to connect with customers and prospects and enhance internal communications? 

Did you know: 
* 74% of all Internet traffic in 2017 will be video 
* 52% of marketing professionals worldwide name video as the type of content with best ROI 
* 65% of video viewers watch more than 3/4 of a video 
* 93% of marketers use video for online marketing, sales or communication 
* 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product

Join some of Akron’s most revered video production specialists who will give tips and tricks on how to enhance client communication and collaboration, and help support and drive new business using videos.

Where: Jilly’s Music Room, 111 North Main Street, Akron, OH (Next to Luigi's) on the North Side District of Downtown Akron. Free parking. 

WhenThurs., Feb. 26, starting at 6pm 

6:00-7:30 Video marketing and production tips and tricks...even on a shoestring budget 
7:30-8 Social networking 
8:00 - on Music by The Collective 

Cost: $ FREE. Includes light appetizers 

Please let us know you're attending, register today!


Upcoming Event: Shaken Not Stirred - Independence

Join IABC Cleveland members and area professionals for our first free networking event of the year. This “Shaken Not Stirred” mixer will be Tuesday, Feb. 17, from 5:30 – 7:30 pm at the newly renovated Impulse Lounge, Holiday Inn, Cleveland South, Independence. Cost is free, but register now!  Cash bar.  

When: Feb. 17, 5:30-7:30

Where: Impulse Lounge, Holiday Inn Cleveland South, 6001 Rockside Rd., Independence, OH  44131


January: Brands & Mobile Technology: A Perfect Partnership

Join us Thursday, January 22 from 10:30 - 1:00 pm when IABC Cleveland welcomes:

Brian Stein, managing director of mobile consultancy, Pervasive Path, co-founder of Wheedle, a mobile app for the hospitality industry and a professor of digital strategy at Kent State University, and Julie Krebs, principal brand advisor, Virtual Brand Advisors, as they lead an engaging and educational workshop about the perfect partnership between brands and mobile technology. Julie will begin the workshop with three brand stories that have surprised the mobile space. Brian will then reveal the secrets behind mobile technology: content, the cloud, and how to leverage the latest advancements and trends. Finally, teams will be established to practice and apply their learnings with a case study to share.

Our central workshop location makes attending convenient:

Educational Service Center Of Cuyahoga County
6393 Oak Tree Blvd 
Independence, OH 44131

Lunch and networking will be provided. Early-bird tickets are $15 for members, professionals-in-transition and students; $20 for non-members. Make plans to join us for this inspiring and informational program, which kicks-off our 2015 programming season. Register today!


PAST EVENTS: Year-End Celebration November 6

On November 6, join area communicators for a night of conversation, great food, and celebrating our 2014 Communicator of the Year starting at 6:00PM at the Hospitality Management Center next to Pura Vida in downtown Cleveland. Meet this year's Communicator of the Year, learn about upcoming programs, and enjoy incredible Pura Vida food! Join your Cleveland-area communication colleagues for an evening of celebration! The cost is $30 for IABC members, $35 for non-members, and $30 for students and professionals-in-transition until October 24, when the price increases to $35 for IABC members, $40 for non-members, and $35 for students and professionals-in-transition. This includes free valet parking, heavy Pura Vida hors d’ouerves, and open bar.

Where: Hospitality Management Center, 180 Euclid Ave, Cleveland, Ohio 44114 
WhenThursday, November 6, 6:00PM – 9:00PM

Make plans to join us and celebrate! Register today


Shaken Not Stirred: Networking & Crowdsourcing Event October 21

Join IABC Cleveland for our fall networking program at the Biermarketplatz/Speakeasy on 1948 West 25th Street, Ohio City. This event will include a crowdsourcing "program" beginning at 6pm to solicit what attendees think business students should know about communications coming out of school. The crowdsourcing program is hosted by Betsy DuWaldt, Business Practitioner in Communications at the College of Business Administration (CBA) at The University of Akron and IABC Cleveland President.

Betsy's role in the CBA is to help business students improve their written and verbal communication skills so they are better ready to start their careers. She knows what she thinks this new generation of student needs, but it would be helpful to hear others ideas, as well as to hear what those who are new in the workforce need from more seasoned professionals.

This “Shaken Not Stirred” mixer will be Tuesday, October 21 from 5:00 – 7:30 pm at The Bier Market - Speakeasy, Ohio City. The cost is $5; free appetizers and cash bar.

Register today