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Upcoming Events

Sunday
Aug212016

The 33rd Annual Western Reserve Writers Conference

Are you a writer looking to improve your work, network with others in the industry, and learn more about the legal intricacies of getting your work published? On Saturday, September 24, experienced writers, editors, and other industry professionals will speak on everything from writing your story to writing a successful query letter at the 33rd Annual Western Reserve Writers Conference. Learn about contracts and copyright laws, network with fellow writers, and enjoy breakout sessions and Q&A with a panel of industry professionals. Whether you write memoirs, mysteries, novels, or novellas, you’re sure to come away prepared with the information you need to take your career to the next level.

REGISTER BY SEPTEMBER 1 AND GET YOUR NAME IN A DRAWING FOR A PREARRANGED EDITING SESSION WITH AN EDITOR DURING THE CONFERENCE. The Conference offers 8, 15-minute individual editing sessions with editors Judy Allen or Diane Taylor. The eight winners will be notified by email in the first full week of September.

Where: South Euclid-Lyndhurst Branch of Cuyahoga County Public Library,  1876 S Green Rd, South Euclid, OH; Meeting Room A+B+C

When: Saturday, September 24; 9:00am-4:30pm

No Cost; Registration Required

Includes: Continental breakfast, door prizes, networking reception, book sale, and author signings.

Register Now!

Sunday
Aug212016

The Party's Over: Media and PR Lessons from the RNC

There are plenty of success stories to be found in Cleveland’s RNC slam dunk, but none will create a more lasting impact than the positive press our city attracted. Now how can Cleveland maintain the momentum in keeping local stories in the national headlines?

The Press Club Cleveland presents The Party's Over: Media and PR Lessons From the RNC. Join a panel of journalists and media relations pros on Wednesday, August 31 as they share the most successful behind-the-scenes RNC media initiatives and the lessons all of us can learn from them. 

Moderator: Daived Hertz, Managing Director, Dix & Eaton

Panelists include:

Rick Batyko, SVP, Marketing, Communications & Development, Team NEO
Susan Glaser, Travel Editor, The Plain Dealer
Emily Lauer, Senior Direcot or PR/Communications, Destination Cleveland
Eileen Korey, Media Relations, Manager, Cleveland 2016 Host Committee
Russ Mitchell, Anchor and Managing Editor, WKYC-TV

 

When: Wednesday, August 31, 11:45 am luncheon registration, lunch begins at 12pm

Where: Music Box Supper Club (upper level concert hall), 1148 Main Ave, Cleveland OH

Costs: IABC members $35, non members $40, Press Club Members $30

 

RSVP required, open to the public

Register now!

Tuesday
Apr262016

Learn the Power of Brand Guidelines to Fuel A Content-Focused Organization

Your brand is more than a logo. Your brand is a direct representation of who you are and what you stand for as a company. It has the power to reinforce your mission, your message and your reputation.

It lives in everything you say, everything you do and every decision you make. It’s an ongoing story – and when you tell that story in the same way every time you communicate, it has the power to build trust and connect with more people.

Join us at our upcoming session for strategies and insights on building a brand resource toolkit from Mary DaRif, Brand/Marketing Manager at Cleveland Clinic. Mary’s presentation will cover the following topics:

  • What are the factors to consider when creating your brand toolkit?
  • What are the main elements you need to include?
  • Why is it important for guidelines to be easily accessible?
  • How do you best serve the needs of those that speak for your brand?

When: May 26, 2016; lunch and networking start at 11:30 am; program begins at noon.

Where: Educational Service Center of Cuyahoga County, 6393 Oak Tree Boulevard, Independence, OH 44131

Includes: Attendance includes a boxed lunch of your choice.

Costs: Early-bird (ends May 16) costs for IABC members, $10; non-members, $15; students and professionals-in-transition, $10.

From May 17-25: IABC members, $15; non-members, $20; students and professionals-in-transition, $15.

Register Now!

About Mary DaRif

Mary DaRif (@marydarif) is the Brand/Marketing Manager at Cleveland Clinic and has over 25 years of experience managing brands for healthcare and consumer products. In her current role, Mary is responsible for defining brand architecture, communicating guidelines and protecting the integrity of the Cleveland Clinic brand. She previously directed marketing services and retail display execution for Sherwin Williams.

Monday
Jan252016

Learn Search Engine Optimization with IABC Northeast Ohio—Feb. 25 Lunch Program

Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your Scott Mowery, Director of Digital Marketing Services, Cleveland Clinic, Feb. Program Speakerbusiness. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes.Join us at our upcoming event for best practices, techniques and tips on SEO from Scott Mowery, Director of Digital Marketing Services at Cleveland Clinic. Scott’s presentation will cover the following topics:

 What are the factors you should prioritize when optimizing a site for search engines?
 What are best practices for finding and fixing SEO problems with your site?
 What are tools that you should be using to implement your SEO strategy and measure success?
 How do social media and mobile devices impact SEO efforts?
 How do I improve my company’s visibility in local search listings?
 How do you get your entire organization to buy-in to search engine optimization?

Register Now.

When: Feb. 25; lunch and networking start at 11:30 am; program begins at noon.

Where: Crowne Center, 5005 Rockside Road, Lower Level Amphitheater, Independence, OH 44131

Includes: Attendance includes a boxed lunch of your choice.

Costs: Early-bird (ends Feb. 12) costs for IABC members, $10; non-members, $15; students and professionals-in-transition, $10.

From Feb. 13-24: IABC members, $15; non-members, $20; students and professionals-in-transition, $15.

About Scott Mowery

Scott Mowery (@scottmowery) is the Director of Digital Marketing Services at Cleveland Clinic and has more than 15 years of online marketing experience in healthcare and retail. In his current role, he oversees site content and design, web development, search engine marketing and web analytics efforts for clevelandclinic.org, the nation’s second most-visited hospital web site. In addition to working for Cleveland Clinic for the past eight years, he previously managed search engine marketing initiatives for American Greetings and OfficeMax.

Monday
Jan252016

February Shaken Not Stirred Informal Networking Night in Independence

Join us in Independence **Feb. 4, from 5:00-6:30**, at The Blonde Martini & Wine Establishment on Rockside Road. This is a low-key, free event, with appetizers and cash bar. Meet some of the IABC Northeast Ohio board and local professionals. Register now.

The Blonde Martini & Wine Establishment
6901 Rockside Rd.
Independence, Ohio  44131