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IABC Cleveland

A Group for Professional Business Communicators


Take 5 with Cleveland Clinic's Dena Mooty

We spent some quality time with Dena Mooty, prior to our March 12 luncheon, and asked her five questions most professionals interested in event marketing may be asking themselves. Dena manages events and special projects for the Executive Team at Cleveland Clinic. She coordinates all of the details, and in other cases also provides consultation and guidance. For events that she coordinates, she provides communication to all stakeholders inside and outside the organization. 

Dena's wealth of expertise has us eager to hear and learn more. Make plans to join us March 12. Register here.

1. What type of events do you manage?

We handle everything from large galas with 1000+ attendees to small group dinners. We also coordinate meetings, including travel and logistics. We are currently managing the State of the Clinic presentation at our new facility in Abu Dhabi and coordinating the international travel of our Board of Directors.

2. How far in advance do you begin planning an event?

It varies. For a large gala or event we begin planning an event one year out. We can (and have) managed an event with 24 hours’ notice.

2. What do you look for in a partner agency/supplier?
Efficiency and willingness to be nimble are important to our team. We need partners that can adapt with our changing needs.

3. How do you measure the success of an event?
We don’t do much data gathering but rely on feedback from our clients and attendees. We always do a post mortem on our large events to evaluate feedback and analyze costs.
4. How do you communicate the Cleveland Clinic brand through an event?

Everything about an event needs to communicate the vision and values of Cleveland Clinic: quality, innovation, teamwork, service, compassion, integrity and Patients First! This means that everything from the venue and décor to the service partners during the event need to convey this message. It needs to be seamless, and we inspect every aspect to make sure it passes that value test.
5. What advice would you give other companies in managing events?

Have empathy. Focus on the people - those attending the event. What do they do at the event and what do they need? Are you fulfilling those needs? Ask yourself, “Are you going to want to sit there that long and eat that for dinner?”


Upcoming Event: Shaken Not Stirred - Akron

Join IABC Cleveland for this after-work networking event highlighting the importance of video. 

Specifically, are you using video enough to connect with customers and prospects and enhance internal communications? 

Did you know: 
* 74% of all Internet traffic in 2017 will be video 
* 52% of marketing professionals worldwide name video as the type of content with best ROI 
* 65% of video viewers watch more than 3/4 of a video 
* 93% of marketers use video for online marketing, sales or communication 
* 69% of smartphone users say videos are a perfect solution for smartphone viewing as it offers a quick way for consumers to grasp an overview of a product

Join some of Akron’s most revered video production specialists who will give tips and tricks on how to enhance client communication and collaboration, and help support and drive new business using videos. Speakers include:

Kristin Kretzler, Videographer/Video Editor, Anthony Thomas Advertising (ATA). Chief videographer at ATA, a boutique agency hell-bent on learning and growing with its clients formulating integrated campaigns that help them stand out in the marketplace.

Deborah Shapiro, videographer/artist, Montrose Video. In the video business for over 30 years, Deborah has been creating marketing videos for corporations and working on productions for network broadcasters. Since 2000, she has operated her own company, Montrose Video, where she is the primary producer, videographer and editor. Her clients include local corporations, marketing agencies and other independent video producers.

Where: Jilly’s Music Room, 111 North Main Street, Akron, OH (Next to Luigi's) on the North Side District of Downtown Akron. Free parking. 

WhenThurs., Feb. 26, starting at 6pm 

6:00-7:30 Video marketing and production tips and tricks...even on a shoestring budget 
7:30-8 Social networking 
8:00 - on with Music by The Collective 

Cost: $ FREE. Includes light appetizers 

Please let us know you are attending! Register today.