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IABC Northeast Ohio

A Group for Professional Business Communicators

Tuesday
Apr262016

Learn the Power of Brand Guidelines to Fuel A Content-Focused Organization

Your brand is more than a logo. Your brand is a direct representation of who you are and what you stand for as a company. It has the power to reinforce your mission, your message and your reputation.

It lives in everything you say, everything you do and every decision you make. It’s an ongoing story – and when you tell that story in the same way every time you communicate, it has the power to build trust and connect with more people.

Join us at our upcoming session for strategies and insights on building a brand resource toolkit from Mary DaRif, Brand/Marketing Manager at Cleveland Clinic. Mary’s presentation will cover the following topics:

  • What are the factors to consider when creating your brand toolkit?
  • What are the main elements you need to include?
  • Why is it important for guidelines to be easily accessible?
  • How do you best serve the needs of those that speak for your brand?

When: May 26, 2016; lunch and networking start at 11:30 am; program begins at noon.

Where: Educational Service Center of Cuyahoga County, 6393 Oak Tree Boulevard, Independence, OH 44131

Includes: Attendance includes a boxed lunch of your choice.

Costs: Early-bird (ends May 16) costs for IABC members, $10; non-members, $15; students and professionals-in-transition, $10.

From May 17-25: IABC members, $15; non-members, $20; students and professionals-in-transition, $15.

About Mary DaRif

Mary DaRif (@marydarif) is the Brand/Marketing Manager at Cleveland Clinic and has over 25 years of experience managing brands for healthcare and consumer products. In her current role, Mary is responsible for defining brand architecture, communicating guidelines and protecting the integrity of the Cleveland Clinic brand. She previously directed marketing services and retail display execution for Sherwin Williams.

Thursday
Feb042016

Learn Search Engine Optimization with IABC Northeast Ohio—Feb. 25 Lunch Program

Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your Scott Mowery, Director of Digital Marketing Services, Cleveland Clinic, Feb. Program Speakerbusiness. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes.Join us at our upcoming event for best practices, techniques and tips on SEO from Scott Mowery, Director of Digital Marketing Services at Cleveland Clinic. Scott’s presentation will cover the following topics:

 What are the factors you should prioritize when optimizing a site for search engines?
 What are best practices for finding and fixing SEO problems with your site?
 What are tools that you should be using to implement your SEO strategy and measure success?
 How do social media and mobile devices impact SEO efforts?
 How do I improve my company’s visibility in local search listings?
 How do you get your entire organization to buy-in to search engine optimization?

Register Now.

When: Feb. 25; lunch and networking start at 11:30 am; program begins at noon.

Where: Crowne Center, 5005 Rockside Road, Lower Level Amphitheater, Independence, OH 44131

Includes: Attendance includes a boxed lunch of your choice.

Costs: Early-bird (ends Feb. 12) costs for IABC members, $10; non-members, $15; students and professionals-in-transition, $10.

From Feb. 13-24: IABC members, $15; non-members, $20; students and professionals-in-transition, $15.

About Scott Mowery

Scott Mowery (@scottmowery) is the Director of Digital Marketing Services at Cleveland Clinic and has more than 15 years of online marketing experience in healthcare and retail. In his current role, he oversees site content and design, web development, search engine marketing and web analytics efforts for clevelandclinic.org, the nation’s second most-visited hospital web site. In addition to working for Cleveland Clinic for the past eight years, he previously managed search engine marketing initiatives for American Greetings and OfficeMax.