Your brand is more than a logo. Your brand is a direct representation of who you are and what you stand for as a company. It has the power to reinforce your mission, your message and your reputation.
It lives in everything you say, everything you do and every decision you make. It’s an ongoing story – and when you tell that story in the same way every time you communicate, it has the power to build trust and connect with more people.
Join us at our upcoming session for strategies and insights on building a brand resource toolkit from Mary DaRif, Brand/Marketing Manager at Cleveland Clinic. Mary’s presentation will cover the following topics:
- What are the factors to consider when creating your brand toolkit?
- What are the main elements you need to include?
- Why is it important for guidelines to be easily accessible?
- How do you best serve the needs of those that speak for your brand?
When: May 26, 2016; lunch and networking start at 11:30 am; program begins at noon.
Where: Educational Service Center of Cuyahoga County, 6393 Oak Tree Boulevard, Independence, OH 44131
Includes: Attendance includes a boxed lunch of your choice.
Costs: Early-bird (ends May 16) costs for IABC members, $10; non-members, $15; students and professionals-in-transition, $10.
From May 17-25: IABC members, $15; non-members, $20; students and professionals-in-transition, $15.
About Mary DaRif
Mary DaRif (@marydarif) is the Brand/Marketing Manager at Cleveland Clinic and has over 25 years of experience managing brands for healthcare and consumer products. In her current role, Mary is responsible for defining brand architecture, communicating guidelines and protecting the integrity of the Cleveland Clinic brand. She previously directed marketing services and retail display execution for Sherwin Williams.