The American Marketing Association and Platt Retail Institute recently published a research article, Corporate Attitudes and Adoption Trends of Multi-Channel and Omni-Channel Marketing, to assess how organizations are addressing consumers’ changing buying processes. The article includes data on firms that are adopting omni-channel marketing (OCM) strategies, which is clearly something marketers and marketing communicators will need to address.
The report includes data on channels used, growth rates for channels, budgetting, channel ROI, and much more. Not surprisingly, social media has the highest growth rate. To better understand social media strategies and tactics, register for our May 23 day-long B.L.O.G. Seminar -- only $30 until May 16.
The article is a must-read for IABC members and friends. Well done, AMA and Platt.