We spent some quality time with Dena Mooty, prior to our March 12 luncheon, and asked her five questions most professionals interested in event marketing may be asking themselves. Dena manages events and special projects for the Executive Team at Cleveland Clinic. She coordinates all of the details, and in other cases also provides consultation and guidance. For events that she coordinates, she provides communication to all stakeholders inside and outside the organization.
Dena's wealth of expertise has us eager to hear and learn more. Make plans to join us March 12. Register here.
1. What type of events do you manage?
We handle everything from large galas with 1000+ attendees to small group dinners. We also coordinate meetings, including travel and logistics. We are currently managing the State of the Clinic presentation at our new facility in Abu Dhabi and coordinating the international travel of our Board of Directors.
2. How far in advance do you begin planning an event?
It varies. For a large gala or event we begin planning an event one year out. We can (and have) managed an event with 24 hours’ notice.
2. What do you look for in a partner agency/supplier?
Efficiency and willingness to be nimble are important to our team. We need partners that can adapt with our changing needs.
3. How do you measure the success of an event?
We don’t do much data gathering but rely on feedback from our clients and attendees. We always do a post mortem on our large events to evaluate feedback and analyze costs.
4. How do you communicate the Cleveland Clinic brand through an event?
Everything about an event needs to communicate the vision and values of Cleveland Clinic: quality, innovation, teamwork, service, compassion, integrity and Patients First! This means that everything from the venue and décor to the service partners during the event need to convey this message. It needs to be seamless, and we inspect every aspect to make sure it passes that value test.
5. What advice would you give other companies in managing events?
Have empathy. Focus on the people - those attending the event. What do they do at the event and what do they need? Are you fulfilling those needs? Ask yourself, “Are you going to want to sit there that long and eat that for dinner?”