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IABC Northeast Ohio

A Group for Professional Business Communicators


Learn Search Engine Optimization with IABC Northeast Ohio—Feb. 25 Lunch Program

Regardless of the size of your web site, effective search engine optimization (SEO) is critical to the success of your Scott Mowery, Director of Digital Marketing Services, Cleveland Clinic, Feb. Program Speakerbusiness. However, the landscape for SEO continues to evolve rapidly and it’s challenging for marketers to adapt and keep up with the latest changes.Join us at our upcoming event for best practices, techniques and tips on SEO from Scott Mowery, Director of Digital Marketing Services at Cleveland Clinic. Scott’s presentation will cover the following topics:

 What are the factors you should prioritize when optimizing a site for search engines?
 What are best practices for finding and fixing SEO problems with your site?
 What are tools that you should be using to implement your SEO strategy and measure success?
 How do social media and mobile devices impact SEO efforts?
 How do I improve my company’s visibility in local search listings?
 How do you get your entire organization to buy-in to search engine optimization?

Register Now.

When: Feb. 25; lunch and networking start at 11:30 am; program begins at noon.

Where: Crowne Center, 5005 Rockside Road, Lower Level Amphitheater, Independence, OH 44131

Includes: Attendance includes a boxed lunch of your choice.

Costs: Early-bird (ends Feb. 12) costs for IABC members, $10; non-members, $15; students and professionals-in-transition, $10.

From Feb. 13-24: IABC members, $15; non-members, $20; students and professionals-in-transition, $15.

About Scott Mowery

Scott Mowery (@scottmowery) is the Director of Digital Marketing Services at Cleveland Clinic and has more than 15 years of online marketing experience in healthcare and retail. In his current role, he oversees site content and design, web development, search engine marketing and web analytics efforts for, the nation’s second most-visited hospital web site. In addition to working for Cleveland Clinic for the past eight years, he previously managed search engine marketing initiatives for American Greetings and OfficeMax.


Congratulations to our NEO Communicators

Wednesday night, October 7 brought together area communicators who were ready to recognize marketing and communications excellence in our region. Please help IABC NEO congratulate the following individuals and companies for their outstanding contributions to our profession:

Communicator of the Year - Connie Schultz

Excellence Awards:

Gay Eyerman, freelance writer / media consultant for "Bringing Back the Black River"

Medical Mutual of Ohio for "Cause and Effect: Our 2014 Report to the Community"

The Goodyear Tire & Rubber Company for "Launching the Next Generation Goodyear Blimp"

Company Spotlight Awards:

Cleveland Clinic

Burton D. Morgan Foundation

Girls with Sole