Join or renew:

Find a member:

Update your information:

Follow IABC Cleveland on Twitter
Connect with IABC Cleveland
Our Sponsors

Become a Sponsor Today!

Get your message in front of 400+ Northeast Ohio communicators by sponsoring IABC Cleveland. We offer you several sponsorship levels to choose from to fit your needs. Learn more...


IABC Cleveland

A Group for Professional Business Communicators


IABC “Shaken Not Stirred” Networking Event: Communicators Path to Mobile with Brian Stein of Pervasive Path

Join us for our first networking and topical program event of the year, all about mobile lessons for communicators, with guest presenter Brian Stein, managing director of mobile consultancy Pervasive Path. This “Shaken Not Stirred” mixer will be Tuesday, April 29 from 5:00 – 7:30 pm at the Bier Markt - Speakeasy, Ohio City. Cost is free. Cash bar. Open to both members and non-members of IABC.

Brian will discuss the importance of Mobile as part of a communications and marketing strategy, as well as the top 5 things a communicator should consider as they venture into the mobile space. Ask your mobile questions with a short Q&A following the presentation.

Brian knows mobile. He founded Pervasive Path Consulting three years ago to help companies make the most out of mobile technology. Brian has helped Fortune 1000 clients envision, plan for, implement and launch mobile solutions for customer engagement and commerce, field service, mobile supply chain, and business process enablement. In addition to his work at Pervasive Path, Brian is the promoter of the popular Mobile Monday Cleveland events, and Brian teaches a course on Mobile and Digital Strategy at Kent State University’s School of Digital Science, and a course on Mobile Banking Opportunity at the University of Wisconsin’s Graduate School of Banking.

Register today! See you on Tuesday, April 29th.


Take 5: Using Limited Budget to Promote Gay Games 

By Paris Wolfe & Ann M. Gynn


Ann M. Gynn, Director of Marketing & Communications, for the 2014 Gay Games presented by the Cleveland Foundation has a limited budget to get the word out for this summer’s Cleveland+Akron event. Here, Gynn shares how she’s doing it. To learn more attend IABC’s April 17 lunch program. 


What are the Gay Games?
Gay Games is one of the world's most inclusive largest sporting and culture events. It encompasses more than 35 sports, from bowling and darts to softball, soccer, swimming, to marathon and cycling. Band and choral concerts also are part of the Gay Games activities. The Gay Games also have an Opening Ceremony where all participants can march in the Parade of Athletes, Festival Village and Closing Ceremony. Cleveland+Akron beat out Boston and Washington, D.C. to secure the Gay Games for 2014. Paris will be the host in 2018.


Who’s your audience?
The Games are open to all adults regardless of sexual orientation or athletic ability. We like to say, "You don't need to be gay. You don't need to good. You just need to be at least 18." With that understanding, the target audience is the LGBT community in the Midwest as well as key LGBT markets in U.S. and the community at large in Northeast Ohio, plus a few global markets. 


How do you make the most of a small budget?
We leverage every resource possible - both people and dollars. We have to focus every dollar spent on a singular goal -- recruiting participants/volunteers. There are a lot of opportunities that would be nice to do or would add value to the overall Gay Games organization but unless it's about our core goal, it's not likely to happen. We also created the Champions program, which involves super volunteers from different cities and/or LGBT sports. They "champion" the Gay Games in their region and at key LGBT sporting events, tournaments, etc. throughout the time.


What media channel is most important to you ? Why?
E-communication with our 24,000+ database and social media. Half of those in the database previously participated in Gay Games so they're a great target audience, and the other half are people who have expressed interest in Gay Games 9. Social media is integral to our outreach for several reasons -- a lot can be done at no or little cost, engaged users create the buzz (not just the official GG9 mouthpiece) and GG9 can follow and participate in trends and topical conversation. Of course, all channels are relevant and leveraged by GG9, especially media partnerships.


What should one avoid in event promotion?
You should avoid pulling your hair out every time you hear someone say, "Oh, I haven't heard about that event," despite all the marketing you've done.

* * *


Networking and lunch begin at 11:30am, and the presentation from noon – 1:30pm. The program will be held on the second floor of the Cleveland State University School of Business, 1860 E 18th St. #220, Cleveland, OH 44114. The cost, which includes your choice of boxed lunch, will be $10 for IABC members, students, and professionals-in-transition, and $15 for non-members. Register today.