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IABC Northeast Ohio

A Group for Professional Business Communicators


The Long & Short of Creating Short-Form Video Content

Online video viewership is on the rise. By 2020, it’s expected to account for 79% of global internet traffic. Are you cranking out a steady stream of video content for your target audiences? Or are you inching through lengthy video production processes and approvals?

While there’s a time and place for long, polished video productions, short-form videos can help you fill the content gap. You just need some basic equipment, your smartphone and a few pointers.


In this presentation, you’ll learn about:

  • Equipment you’ll need to produce quality short-form video – all for about $100
  • Video editing software you should consider
  • Different types of short-form videos you can produce
  • Video scripting, shooting and posting tips

Tip Sheet

Attendees will receive a tip sheet to help them produce short-form videos for their organization.


Brad Kostka, Senior Vice President, Roop & Co. Strategic Integrated Communication

Brad has more than two decades of experience in strategic, marketing, interactive and crisis communications; branding and rebranding; media, investor and employee relations; video production and event planning and management. He counsels organizations ranging from global, publicly traded corporations to local startups.

Prior to joining the firm, he held public relations and event management positions with the 1996 U.S. Senior Open Golf Championship, Cleveland Metroparks and the Ohio University Office of Alumni Relations.

Brad serves on the executive committee of the Cleveland Chapter of the Association for Corporate Growth and leads its branding function. He is past president of the Greater Cleveland Chapters of the International Association of Business Communicators and the Public Relations Society of America. He earned a BSJ degree from Ohio University’s E.W. Scripps School of Journalism and an MBA from Baldwin Wallace University.


You can contact him at: 216.902.3800,, or @bkostka on Twitter.


Crisis Communications: Beyond Brand Protection May 18, 2017

Protecting your brand in today’s explosive digital age

Traditional Crisis Communications plans are no longer adequate because today’s crises are anything but traditional.  Driven by social media, a company’s worst nightmare today is a negative post on twitter, an executive’s offensive remark, or an errant text. While social media has built bridges for customer engagement, it has also created cliffs from which to fall from grace. Incidents are no longer contained to small groups or take time to develop. They happen in an instant, and can be amplified to the world. 

Today’s explosive social media environment requires a new approach called Brand Protection – a much deeper, systemic approach to managing a company’s brand – and its crises – effectively. This presentation discusses crisis communications readiness – from establishing core values and transparent policies to preparing spokespeople that can humanize and create empathy for your organization.

In this program you will learn:

  •  What is Driving the Change in Crisis Communications
  •  Four Components of Brand Protection
  •  Crisis Readiness: A Model for Success

 Jan Gusich is founder and Chief Executive Officer of AKHIA, an integrated business marketing firm with expertise in strategic planning, corporate positioning, brand development, marketing communications, business communications and reputation management. 

To sign-up for this event, visit: