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IABC Northeast Ohio

A Group for Professional Business Communicators


Thom Fladung Named 2017 Communicator of the Year

Thom is a vice-president for Hennes Communications, one of the few firms in the U.S. focused exclusively on crisis management and crisis communications. He advises some of Greater Cleveland’s largest companies, agencies and other organizations about how to protect their reputation, often during bet-the-farm, existential crisis situations.

Thom has served as editor or managing editor at some of the nation’s largest newspapers such as the Cleveland Plain Dealer and the Detroit Free Press, as well as the Akron Beacon Journal and St. Paul Pioneer Press.

He is currently chairman of the board of the Press Club of Cleveland and is teaching an undergraduate journalism class at Case Western Reserve University.

Join Us October 24th to Celebrate Our Communicator of the Year

On Tuesday, October 24, 2017, join area communicators for a night of conversation, great food, and celebrating Communicator of the Year, Vision Award winners, and others recognized for their outstanding communication efforts starting at 6:00PM at Lockkeepers, 8001 Rockside Road, Cleveland, OH 44125. The cost is $15. Register Now!

More About Thom Fladung

Thom’s experience includes managing hundreds of reporters in some of the great newsrooms of the U.S. and mentoring young journalism students to the advice he now gives to corporations, government agencies and nonprofits.

Fladung played a lead role in evolving newsrooms into the digital age. He is intimately familiar with the relentless content requirements of the 24/7 news cycle, and understands the necessity and nuances of communicating on social media platforms, such as Facebook and Twitter. He recognizes the crucial role social media plays as a first alert for many consumers of information and as a place where reputations can be bolstered – or blistered. In fact, his work at The Plain Dealer was instrumental in the newspaper’s migration to digital platforms, including web, social media and handheld digital devices.

He is expert at crafting effective, strategic messages on hard deadlines. He is also experienced at quickly evaluating, assembling and disseminating information – crisis management skills that are critically important for clients coping with reputation management issues and breaking crises.

A native of Canton, Ohio, Fladung is a graduate of the University of Dayton. He previously served on the board of the Ohio Newspaper Association among other organizations.


The Long & Short of Creating Short-Form Video Content

Online video viewership is on the rise. By 2020, it’s expected to account for 79% of global internet traffic. Are you cranking out a steady stream of video content for your target audiences? Or are you inching through lengthy video production processes and approvals?

While there’s a time and place for long, polished video productions, short-form videos can help you fill the content gap. You just need some basic equipment, your smartphone and a few pointers.


In this presentation, you’ll learn about:

  • Equipment you’ll need to produce quality short-form video – all for about $100
  • Video editing software you should consider
  • Different types of short-form videos you can produce
  • Video scripting, shooting and posting tips

Tip Sheet

Attendees will receive a tip sheet to help them produce short-form videos for their organization.


Brad Kostka, Senior Vice President, Roop & Co. Strategic Integrated Communication

Brad has more than two decades of experience in strategic, marketing, interactive and crisis communications; branding and rebranding; media, investor and employee relations; video production and event planning and management. He counsels organizations ranging from global, publicly traded corporations to local startups.

Prior to joining the firm, he held public relations and event management positions with the 1996 U.S. Senior Open Golf Championship, Cleveland Metroparks and the Ohio University Office of Alumni Relations.

Brad serves on the executive committee of the Cleveland Chapter of the Association for Corporate Growth and leads its branding function. He is past president of the Greater Cleveland Chapters of the International Association of Business Communicators and the Public Relations Society of America. He earned a BSJ degree from Ohio University’s E.W. Scripps School of Journalism and an MBA from Baldwin Wallace University.


You can contact him at: 216.902.3800,, or @bkostka on Twitter.